Wiz Khalifa COVERS October/November 2012 COMPLEX Magazine, REVEALS Why "O.N.I.F.C." Was Pushed Back!9/13/2012 On pushing O.N.I.F.C. back
“Atlantic likes O.N.I.F.C.,” says Wiz. “But they want more obvious singles because that’s what sells it for them. My belief in the record is what sells it to me. It’s not a conflict. You just have to communicate so everybody understands it.” On walking the fine line between being an artist and making Atlantic happy “When you’re working with other people, you figure out how much you do for them and how much you do for yourself. You can’t just be an artist fighting for your opinion and that’s it. The label has to understand artists. I wanted to make Rolling Papers when I made Rolling Papers, now it’s time for O.N.I.F.C. Now we’re going to do it exactly how I want to do it to see how that works. It can’t be one-sided.”
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